Everyone asks why? When they are not clear. And when it is about their own business, people are more serious. Just think about! If a person has a business without having any online presence in today’s world. It is almost like his business does not exist. In today’s world, our new God is the Internet and this God will tell you every information which you are looking for. The website is the first representation of your business, who works 24/7 for your company. Below here you can find 9 reasons why your business needs a website.
9 reasons why your business needs a website
Reason #1 Website is a face of your Business, 24/7
No Matter what kind of business you have or which industry you are into, without sales your business will not run. There are so many traditional ways to do sales & and most of them are based on push sales strategy. For that, you need to spend more money and time, but still, your ROI will be very less.
On the other hand, in today’s world customer does not have enough time for attending sales call. They spend more time on the internet and evaluate multiple options as per their need. So in that case what you need? Yes, you are thinking right “A website and an online presence for your business”. Having a website on the internet, just like having a sales representative 24/7. The website is a face of your business, which will demonstrate your products & services to anyone 24/7 in the world.
Reason #2 Create More Trust & Credibility
In the 21st century, customers are using more internet to search for the products or services they are looking for. Even India has a 2nd highest number of internet user in the world (2016 data), which is approximate 37% of the total population of India. Your website will help you to attract potential customers and also it will create more trust & credibility in the market. Below mentioned points will help you to showcase your USP (Unique selling points) and create more trust & credibility in customers mind…
- Show your Business logo, Address and contact information
- Showcase Key Features of your Products & Services
- Tell the benefits of your product and services.
- Showcase your existing client’s Testimonials and Reviews
- If your business got an award or recognition, make it public
- Showcase your company’s Mission and Vision
- Be Social and share your Business social media links
Reason #3 Target more customers & get more profit
The Internet is like an ocean. You search any business industry and you will get thousands of it. Everyone wants to grow their business reach. Having a website on the internet will give your business a global platform. Where you can target more customers & get more profit.
For example – If you have a soft toy manufacturing business in India. And you have an (E-commerce) website to sell your products. So, in that case, your website (E-commerce) will give you an opportunity to target more local or international customers at a time and get more profit.
Reason #4 Limitless space to showcase your products or services
Nowadays running a business with traditional business strategies are gone. People don’t want to spend more money on infrastructure cost. Even now consumers are buying vegetables through the online market (E-commerce). Having an online presence (website) of your business will give you limitless space to showcase your products and services. Even through the website, you can offer discounts on your products and services in a much better way, so that customers can avail those offers with the best user experience.
Reason #5 Website can cut down your expenses and save money & time
Having an online presence of your business is much cheaper than advertising your business through traditional marketing. The website can cut down your marketing expenses and save money and time.
For example – Just assume, if you are running a small fast food restaurant business and every day your chef will come up with the new delicious food menu, which is special only for that day. Now if you want to inform your regular customers, through traditional marketing, you have to spend more money and time. But on the other hand, if you have a website for your fast food restaurant business, you only need to update today’s menu and it’s totally free of cost.
Reason #6 Keep your customers informed & up-to-date
Having a website is just like having an online brochure & catalog of your company, which is available 24/7 on the internet. You just need to update your website regularly. Now you share this information through mass emailing, through social media platform – like Facebook, LinkedIn, Twitter and Google Plus and keep your customers informed & up-to-date.
Reason #7 Communicate with your customers directly on real-time
We all know that in today’s competitive world, getting a client is a difficult task. But making that client sustainable shall only possible through after-sales service. The website is one of the best platforms to interact with clients. Now a day’s thousands of tools are available over the internet, like – live chat, phone call etc. Only you need to implement these tools on your website and start your real-time communication with your customers directly.
Reason #8 Get genuine & qualified lead
When we are talking about getting a genuine & qualified lead, we can’t forget the Inbound Marketing Process, because it is highly effective for sales, but not so easy.
Inbound marketing is all about to Attract, Convert, Close and Delight your customer. Every Website can have first two steps – Attract and Convert. With your website content, you can attract a stranger to a genuine visitor and have a “CALL TO ACTION” features, to convert the genuine visitor into a qualified lead.
Reason #9 Website is your company’s personal news channel
Giving advertisement in print or online media is a costly affair. Your company’s website can be your personal news channel, where all your company’s Advertisements, News, and Events are totally free.