A critical business decision to make in 2022 is to invest in a high-impact, cohesive SEO strategy. With the SEO game changing so frequently, it is important to keep updating your SEO strategy to stay on top of the latest algorithm and bring in the best results. Despite the ever-changing algorithms, a few proven tactics can help better rank your website and give you desired outcomes.
It is no secret that SEO is a game-changer when it comes to user acquisition – reducing the cost by a staggering 87%. When done right, it can promise ROIs as high as 12x the marketing spend. In addition, SEO also can enhance the value of your blogs by 450%. The numbers are tempting, but what does it take to reap the benefits? – A high-impact SEO strategy.
In addition to an already existing strategy, here are some secret (or not so secret) tips to ensure your SEO is on point.
SECRET TIPS FOR A HIGH-IMPACT SEO STRATEGY
1. KEYWORD GAME STRONG
- Target long-tail keywords
- Use brand new keywords
- Add keywords in headers
- Add keywords into image alt tags
- Maintain keyword hygiene
2. MULTIMEDIA FTW
- Use various media formats
- Keep media experience engaging and relevant
- Avoid overdoing
3. FOCUS ON USER EXPERIENCE
- Create a holistic user experience
- Focus on mobile-friendly design
- Balance text and visuals
4. LINK HYGIENE
- Create linkable assets
- Get your backlink game on point
- Use broken link building
- Get backlinks from content creators
5. LEVERAGE CONTENT
- Create content for the user and not the engine
- Create relevant content
- Optimize old content as per user intent
- Try content partnerships
- Repurpose content into multiple formats
6. BASIC HYGIENE
- Load speed
- Eliminate spammy backlinks
- Avoid illegal practices
- Avoid keyword stuffing
- Refrain from content duplication
Looking to enhance your content strategy? Let the experts build you a cohesive and high impact strategy tailored to your business.