Social Media was and will continue to remain a powerful business tool. Over the years, there have been multiple trends that have taken the world by storm and the year 2022 will be no different. Here are our predictions for 2022 and the trends that businesses can leverage.
SOCIAL COMMERCE
With more and more people continually onboarding social media platforms to spend their time, brands too are investing efforts to be noticed and conduct business. The pandemic has played a huge role in making shopping a virtual experience making social media a very popular outlet. Social commerce will continue to boom, and so it becomes important for brands and businesses to maintain a stellar reputation presence and exercise strategies that will rake in sales.
VIDEO CONTENT
The past years have seen the rise of Tiktok and Instagram Reels implying that short-form content will remain a prominent content format among users. As per a study, 82% of content on the internet – specifically social media around 2022. Businesses that invest in bite-sized video formats will have a better chance to stay relevant with users. The optimal video duration is 30 seconds.
FACEBOOK ON TOP
As per the stats, Facebook is on top of all social media platforms in terms of usability and following. The tech giant has about 1.845 billion users and 23 billion total visitors and recently rebranded to the META universe owing to its future growth. Investing in Facebook and its family of apps will prove to be beneficial in the coming year.
AUGMENTED REALITY
Social Media AR searches are up by 81% indicating that more users are opting to explore augmented reality for entertainment and business purposes. AR specifically got incorporated into Instagram as filters starting in 2017. In 2019, the platform went a step further and enabled the opportunity for users to create their own filters. By 2023, the AR market is expected to generate $70 billion catering to uncountable businesses worldwide.
USER GENERATED CONTENT
UGC is a critical content repository for big brands globally enhancing their marketing strategy a notch. Brands that have incorporated UGC in their social media strategy have seen a 20% increase in return visitors, a 90% increase in time spent on the site, and an 81% increase in conversion rates.
Social media is an extremely important part of brand marketing strategy and with 2022 being another advanced year, businesses need to evaluate how they are utilizing social media to their advantage.