Social Media has transcended the status of being just another means of entertainment. It is your personal space on the internet to show the world what you do and how you do it, especially if you are a business. Times have changed from, ‘Do we need to invest in building a social media presence?’ to ‘How do we better invest to make our social media presence stellar?’ Businesses continually invest in social media and go the extra mile to create a difference and transform their business into a brand that their customers resonate with and engage with.

Building a social media presence is more than a display tactic – it means serious business. Every effort put into building your brand on social media has its benefits in the long run in terms of translating to actual business. Studies have shown that people are more likely to buy from a brand on social media that has a better presence in terms of visuals and engagement. The game now is beyond posting for likes, it is also about creating a connection and going the mile to ensure the user is comfortable enough to confidently make informed purchase decisions when it comes to the brand – and all these using social media.

HOW TO BUILD A BRAND ON SOCIAL MEDIA

Define your purpose

Defining your purpose being on social media is critical if you want to succeed. Clear expectations of what is the result vs what are the efforts that need to be put in to achieve those results will make the whole exercise a lot easier and more effective.

Define your audience

A brand is never a one-size-fits-all, it is built to cater to the needs of a set target group so that only the most relevant people are reached. Identifying the target audience and influencing them is the key to building a remarkable brand.

Think beyond vanity metrics

Likes and views are not the ultimate goals, the goal is to have users engage with the brand and have them come back for more content and ultimately more business. Getting lost in vanity metrics is temporary, aiming for long-term goals will set the brand up for longevity.

Brand Story – Reflect the ethos of your business

Your business is beyond the products and services that you have to offer. What are the crux of your business and the drive behind the story? That’s the raw face of the business that will transform it into a brand.

Invest in quality content

In a world where options are limitless, investing in quality content is the only means to ensure that your brand is generating outcomes that will have your users coming back for more and ultimately conducting business with your brand in the long run.

Think out of the box

Confining your ideas to what may work best for your competitors may not be the best idea. Think out of the box while keeping your brand at the forefront of it all. When users see a business go out of their way, is when the brand begins to gain its way to their minds.

Building a brand goes way beyond just choosing colors, and fonts and sprucing up with pretty words, it is work that needs to be put in every single day to align with your long-term goals while staying true to the roots. Get help today and build a brand that matters.